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	<title>NABC, Inc. &#187; Forrester Report</title>
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	<description>Creating a Total Selling Organization</description>
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		<title>Microsoft CRM Forrester Reports</title>
		<link>http://blog.nealabc.com/index.php/2009/07/microsoft-crm/</link>
		<comments>http://blog.nealabc.com/index.php/2009/07/microsoft-crm/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 23:48:56 +0000</pubDate>
		<dc:creator>aneal</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Microsoft CRM]]></category>
		<category><![CDATA[CRM Selection]]></category>
		<category><![CDATA[Forrester Report]]></category>

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Forrester summarized Microsoft Dynamics CRM with the following:
Microsoft Dynamics CRM. Over the past five years, Microsoft has established itself as a major
CRM player thanks to deep capital investment, a formidable strategy, and strong branding. The
product is strong in SFA, internationalization, and usability. Arguably its greatest strength is
its native Microsoft Office user experience. The solution is [...]]]></description>
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<p>Forrester summarized Microsoft Dynamics CRM with the following:</p>
<blockquote><p><em>Microsoft Dynamics CRM. Over the past five years, Microsoft has established itself as a major<br />
CRM player thanks to deep capital investment, a formidable strategy, and strong branding. The<br />
product is strong in SFA, internationalization, and usability. <strong>Arguably its greatest strength is<br />
its native Microsoft Office user experience. The solution is set up to look, feel, and function<br />
like Outlook. Sales analysis tools, opportunity management, and setup and configuration<br />
capabilities are the application’s key SFA strengths. </strong>The product also is available in multiple<br />
deployment options and is attractively priced below many of the alternative products in the<br />
market. The solution is built on the Microsoft .NET framework and integrates seamlessly with<br />
other Microsoft productivity tools, like Office, Outlook, and SharePoint.</p>
<p>Where the solution is weaker, however, is in support for eCommerce and industry business<br />
process support. The product does not possess deep industry vertical capabilities, and offers<br />
minimal partner relationship management (PRM) capabilities natively, forcing buyers that<br />
want deeper PRM capabilities to augment the application through integration to BLUEROADS.<br />
Microsoft Dynamics CRM is best suited for organizations that are Microsoft-technology-centric<br />
for their business applications and technology</em></p></blockquote>
<p>You can download the full Forrester reports if you want read all of the details:</p>
<ul>
<li>Forrester Wave Midmarket report: click <a href="http://www.microsoft.com/presspass/itanalyst/docs/08-26-08MidmarketCRMWave.pdf">here</a>.</li>
<li>Forrester Wave Enterprise report: click <a href="http://www.microsoft.com/presspass/itanalyst/docs/09-02-08TheForresterWaveEnterpriseCRMSuitesQ32008.pdf">here</a>.</li>
</ul>
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